Build something that's actually yours. In 6 weeks.

Next cohort begins Sept 17

The only 6-week program created by two moms who built something of their own and are ready to show you exactly how.

If motherhood made you realize you’re not going back to someone else’s 9-to-5, The Next Chapter is your roadmap out: a real plan, real accountability, and the support to actually execute.

  • You went on maternity leave and realized you're not going back.

  • Your kids don't need you the way they used to, and now you're wondering what's next for you.

  • You don't want another boss, you want something that's actually yours.

  • You feel stuck: you know something has to change, but you don't know what yet.

  • You keep starting and stopping, and you're tired of spinning your wheels.

Does this sound like you?

You want something of your own, on your terms.
This is where you build it.

Imagine after 6 weeks, you…

Get clear: take inventory of what you actually want, not what you're "supposed" to want and understand what you're actually good at.

Get a real plan: not a vision board, an actual roadmap with steps you can take while the baby naps.

Get unstuck and build real confidence to bet on yourself, even when it feels scary.

Take action: leave the job you've outgrown, launch the thing that's yours, and build visibility for it (social presence, Substack, whatever fits your thing).

From Stuck To Started: in 6 Weeks

WEEKS 1-2: CLARITY · WEEKS 3-5: BUILD + EXECUTE · WEEK 6: MOMENTUM

Week 1 — Your Design + Your Vision Get clear on how you're actually wired to decide, create, and avoid burnout — then define the vision that's actually yours, not the one you think you're supposed to want.
Deliverable: Your north-star vision + your personal operating manual.

Week 2 — Find Your Thing Uncover the intersection of your skills, your story, and what lights you up — and land on the one direction worth building.
Deliverable: Your one direction to build on.

Week 3 — Offload the Mental Load Build your own AI toolkit so admin, planning, and busywork stop eating the time you need to actually build. Deliverable: Your AI toolkit + workflows, ready to use.

Week 4 — Find Your Channel Choose the platform and voice that actually fits you, so visibility feels natural instead of forced.
Deliverable: Your platform, chosen and ready to go.

Week 5 — Make Your First Move Take the first real step, publicly — a post, a pitch, an offer, a yes.
Deliverable: One real move, made this week.

Week 6 — Momentum + What's Next Live coaching on your specific next steps, plus the roadmap to keep going after week 6 ends.
Deliverable: Your 90-day plan and the momentum to keep building.

What’s Included

  • 6 Live Coaching Calls

    6 calls, 75 minutes each, moving from clarity (weeks 1-2) to build/execute (weeks 3-5) to momentum (week 6).

  • Private Members-Only Community

    A safe, judgment-free space for daily connection and support with women ready to walk into this next chapter with you.

  • Real Accountability

    Built-in accountability buddies and check-ins, so you don’t just dream it, you do it.

  • Prompts, Resources & Recordings

    Full online portal with practical guides, thoughtful prompts and clear frameworks to support your growth.

  • Strategic Connections & Visibility

    We open our network: warm intros and visibility opportunities — so you can tap into your next level.

  • 1:1 Texting Support (Add-On)

    Accountability doesn't stop when the call ends. Text Dale and Annabel directly for support, encouragement, and gut-checks as you move through the program.

This is your next chapter—in action.

  • You already know you're not walking back into your old role — you just need the plan to walk toward something new.

  • You're ready to build something that's just yours: a business, a brand, or a practice that runs on your terms.

  • You're ambitious and capable — you just need a real plan and people who'll hold you to it.

  • You don't have it all figured out yet, and you're okay starting before you do.

  • You're trying to move forward but feel stuck and don't know the next step.

  • You're willing to make a real, public move in the next 6 weeks — not "someday."

This is for you if:

Stop thinking about it. Let’s build it.

Your guides:
Dale Stabler + Annabel Lawee

Mothers, founders, and longtime friends who left their own 9-to-5s to build something theirs and now help you do the same.

Annabel left her own company to help other women find theirs. A startup founder turned career coach, Annabel founded and sold Breeze, an airport ghost kitchen business backed by Delta Airlines, before turning her focus to coaching ambitious women to navigate identity shifts and build careers that actually feel like theirs.

ANNABEL LAWEE

Dale spent her early career building brands and communities for other brands before deciding to build her own. She founded Sweats & The City and later launched ORRO, a curated studio for virtual fitness and wellness and now helps other moms do what she did: bet on themselves.

DALE STABLER

We’ve Been Featured On

Together, we’re building the space we once needed. For mothers ready to leave what they’ve outgrown and build their next chapter.

Spots are limited. 

What Our Clients Are Saying

$1,200
or 3 payments of $400

  • 6 weekly live group coaching calls (75 min each) - starting Sept 17

  • A personalized approach built on how you're designed to work, operate, and sustain momentum

  • An AI toolkit + systems to offload the mental load and buy back your time

  • A private, members-only community for support and accountability between calls

  • All prompts, frameworks, and call recordings — yours to keep for life

  • Your 90-day roadmap to keep building after the program ends

  • Optional 1:1 texting support with Dale + Annabel for the full 6 weeks (+$250)

Pay in full or choose the 3-payment plan — both options include everything above.

What Is the Cost of Not

Starting Your Next Chapter?

You stay in the job you've already outgrown. The idea stays an idea… something you think about at nap time and never write down. Another year passes, your kids get a little older, and the version of you who was going to build something of her own is still just talking about it.

You're ready. We're ready.
The only thing missing is you.